Protect your business name, slogans, logos, and other commercial signifiers that are used to identify a company's goods and/or services with a trademark. Trademark protection is an essential component of any successful business. A trademark permits you to exclusively call your business name, logo or slogan your own.

A trademark search is a strategic hunt for the existence of any registered or unregistered trademark or service mark that is the same or similar to the mark you are seeking to register and is being used in a way that would likely result in consumer confusion.

It is important to search for potentially conflicting trademarks or service marks. You will save time and money by discovering that your proposed mark is either available for registration or is already registered or being used in association with similar goods and services.

If you are not the first user of the mark, you may have to change it, and in some cases, also pay damages to the first user of the mark if a court concludes that your use creates a likelihood of consumer confusion.

A trademark search is a strategic hunt for the existence of any registered or unregistered trademark or service mark that is the same or similar to the mark you are seeking to register and is being used in a way that would likely result in consumer confusion.